Every once in a while, it’s nice to be reminded that the airlines aren’t all unfeeling, bean-counting, baggage fee-charging corporations, but that they have a human side as well. This time the reminder comes courtesy of JetBlue, which recently launched a campaign called Flying It Forward, in which the carrier has been giving away free flights to passengers with inspiring stories.
JetBlue’s latest giveaway sent a passenger named Johannes from Medellin, Colombia, where he was working to fight poverty, back home to Washington D.C. to reunite with his wife over Valentine’s Day. (They’ve been living separately for two years.) Before that, a man named Jon flew for free from Portland to Medellin on a mission to spread his love of cycling with kids in the local community. In a nice touch, each flier helps select the next recipient of the free flight.
The following video offers a moving overview of the first four trips in the campaign:
While this is clearly a sophisticated PR and social media campaign, it’s impossible not to feel a little inspired — especially as you look over the photos and videos from each passenger’s journey.
Next up? The ticket is on its way to West Palm Beach and will be departing from there for its next trip. If you want to be considered as a recipient, tweet @JetBlue with your story and the hashtag #FlyingItForward.
The next time you’re hitting 35,000 feet in altitude aboard a JetBlue or Virgin America airplane, you might want to pull out a spiral notebook and start taking notes. That’s because in addition to the usual assortment of also-on-DVD Hollywood blockbusters, these airlines are serving up some educational entertainment options to fliers who crave a little mental stimulation with their bag of pretzels.
JetBlue started the trend in December when it began offering 10 recorded college lectures to passengers. Using their own mobile devices, fliers can audit an introductory marketing class from the University of Pennsylvania’s Wharton School or learn about the dynamics of infectious diseases from Penn State University. Music lovers can sit in on an introduction to guitar class from the Berklee School of Music, while astronomy nerds can geek out on the science and technology behind astronomical discoveries from the University of Edinburgh.
The airline also is providing access to a few practical, how-to courses as well, with video classes on how to cook vegetables, brine meats and read nutrition labels.
This month, Virgin America followed JetBlue’s lead when it began offering “Great Courses” audio and video. The selection of recorded lectures from well-known professors include excerpts from “The Inexplicable Universe: Unsolved Mysteries,” “The Secret Life of Words: English Words and Their Origins,” “The Skeptic’s Guide to American History,” “Being Human: Life Lessons from the Frontiers of Science” and many others.
Ever sat next to a chatterbox, a space hog or another undesirable seatmate on a plane? One airline feels your pain — and it’s taking a light-hearted look at the issue with a new series of videos called Flight Etiquette.
JetBlue has released two short, humorous videos on its YouTube channel, with more to come. The first one features the world’s most obnoxious napper. Take a look:
In an interview with Skift, a brand analyst from JetBlue explains the sentiment behind the videos: “Flight Etiquette is not only entertaining and humorous, it also says to our customers that we get you. We understand that on a plane, you’re sometimes forced to rub elbows — literally — with people you don’t know, and a little etiquette goes a long way. We’ve all been there.”
The second video shifts its focus from inconsiderate seatmates to the eternal dilemma of being stuck in the window seat when you have to use the bathroom. Watch and squirm:
Things in the United States are generally bigger than in the rest of the world. Cars are bigger, meal portions larger; in general, everything is supersized. Except when it comes to airplane legroom.
Anyone who has recently flown in economy on a U.S.-based airline is painfully aware of the lack of space between one seat and the next — both next to you as well as in front of you. At just 5′ 2″ I often feel cramped and squished into my seat. Putting my bag underneath the seat in front of me makes it even worse, robbing me of what little room I have to stretch my legs.
This lack of space is pervasive on U.S.-based airlines. So when CN Traveler published an article called “Which Airline Has the Most Legroom? A Complete Guide” my attention was piqued. Could I discover which of the major airlines I use have the most legroom? Even if it meant driving the extra hour to JFK airport rather than Newark, I’d do it for an extra inch of space!
The bad news: Unless I’m prepared to move to Canada, I’m just going to have to get used to less legroom. Air Canada offers the largest pitch (the distance from the headrest of one seat to the headrest behind it) range of all the airlines, coming in at 29 to35 inches. JetBlue is actually better; even though the maximum amount of legroom you’ll find on a JetBlue plane is slightly smaller (34 inches), the minimum amount of legroom is 32 inches. Unfortunately, JetBlue only flies to a small percentage of the destinations I typically fly to.
The good news is that United (my Newark-based airline) and Delta rank third in terms of seat pitch. Both provide anywhere from 31 to 33 inches of legroom. American and US Airways planes provide slightly less at 31 to 32 inches of legroom.
The disparity was apparent to me even in “upgraded” seats on two recent flights: one a transpacific flight to Tokyo in a United Economy Plus seat and the second a transatlantic flight to the U.K. in an American Airlines Cabin Extra seat. I don’t have the actual measurements, but I can assure you the difference was clearly felt.
Air Canada and JetBlue also can provide the most seat width, though some Air Canada planes actually offer the narrowest seats, as well. Seats on United, Delta, American and US Airways are all the same width, but are also beat out by AirTran, Hawaiian and Allegiant.
At the opposite end of the spectrum, predictably, Spirit Airlines is the stingiest when it comes to legroom. But more surprising, Southwest planes are narrowest.
For now, I can only hope United keeps its seats the way they are. That way, I know I’m close to getting the most legroom available in the U.S. (with Delta), even if it’s only an extra inch. And when the opportunity arises, JetBlue here I come.
How important is legroom to you? Would you drive to an airport further away if it meant getting a bigger seat?
By next year, there may only be one airline in the U.S. that lets fliers check a bag for free.
While both JetBlue and Southwest currently allow travelers to bring aboard a complimentary checked bag (Southwest even lets you have two!), Bloomberg reports that JetBlue is looking into overhauling its ticket pricing structure, which will likely lead to a few extra fees for those who pay the cheapest possible fare.
According to Bloomberg, the airline plans to create multiple fare classes, some of which would include a free bag and/or other services. Fliers could pay a higher rate for a more inclusive fare, or pony up for their checked bag if they elect the cheapest available fare. The changes are expected to take effect within the first six months of 2015.
This sort of bundling isn’t new. Frontier Airlines and Air Canada are among the carriers that currently offer multiple fare options when booking. Frontier’s Classic Plus fares are fully refundable and include a free checked bag, extra legroom and a beverage, while its bare-bones Economy fares are cheaper and include none of the above. Air Canada offers Tango, Flex and Latitude fares, each of which comes with different benefits (or lack thereof) such as waived change fees, priority check-in and standby privileges. (Worth noting: In all three of Air Canada’s fare classes you’ll have to pay for checked bags.)
Naturally, JetBlue’s proposed changes are all about money; Bloomberg reports that the airline’s profits trail those of its competitors. I know airlines aren’t charities and they need to make a buck, but it’s still a bummer for those of us who appreciate companies that don’t try to nickel and dime us.
Will you still fly JetBlue if these changes go into effect?
If price is no longer the differentiator between legacy airlines like Delta, United and American Airlines and so-called discount carriers like JetBlue and Southwest, what is?
I say it’s the way they treat their customers.
The legacy carriers, who used to be all about providing the best customer experience, now seem to look at their passengers simply as cash cows. On the other hand, the “discount” lines, excepting small carriers like Spirit and Allegiant, are dedicated to the idea that a good customer experience with amenities included in the airfare is the path to success.
Case in point: a recent Forbes article argues that overhead bin space will be the next formerly-included amenity to be unbundled from the airfare.
And while it seems inconceivable that the major carriers would follow suit, some experts argue overhead been space has already being monetized via the sale of priority boarding passes, which passengers on legacy airlines buy almost exclusively in order to gain access to overhead bins first.
A New York Times article, cited by Forbes, quotes Jay Sorenson, president of airline consulting firm IdeaWorksCompany, who said revenue for early boarding is increasing; he predicts airlines will implement more such fees.
On the other end of the spectrum, JetBlue is making flying easier — and possibly less expensive — for its customers with a new frequent flier program called Family Pooling.
The program enables families of up to two adults and five children to combine their TrueBlue frequent flier points together to make it easier to earn enough points for a free flight. Even better, the two adults don’t actually need to be related; two friends can pool their miles, then split the cost of a second ticket. And the airline is doing this without having to charge extra for bags, either checked (first checked only) or carry-on!
How ironic that the airlines that used to have to separate themselves from the pack through low fares now only have to go back to the good old days of treating passengers like valued customers rather than piggy banks on two feet.
For every long-legged traveler who’s sick of being pretzeled into increasingly small airplane seats, a new study offers insight into how to land yourself a few precious extra inches of legroom.
Routehappy.com surveyed U.S. airlines in search of “Roomier” seats — those with at least 32 inches of seat pitch — that travelers could find in regular economy class without having to pay extra. The carrier on which you’re most likely to find these is Southwest Airlines, which offers nearly 1,000 domestic flights a day with Roomier seats (this reflects 31 percent of all Southwest flights). Alaska Airlines came in second with 752 flights, or 96 percent of its daily offerings.
While those airlines win out due to the sheer number of flights they offer, it’s worth noting that a couple of smaller airlines, JetBlue and Virgin America, offer at least 32 inches of seat pitch on 100 percent of their planes. JetBlue’s A320 planes have a generous 34 inches of seat pitch, and they’re wider than average to boot. Virgin America’s seats are also wider than most, offer 32 inches of seat pitch, and have both Wi-Fi and power outlets — a combination that you won’t find fleetwide on any other airline, according to Routehappy.
In all, you can find more spacious seats for free on 13 percent of domestic flights.
If you’re willing to pay extra for more space, you have plenty of options. Routehappy reports that of the 22,000 domestic flights that take off each day in the U.S., 9,000 of them have more spacious economy-class seats available for purchase. (Delta and United have the most, followed by American and JetBlue.) On international flights, 47 percent of the 1,800 daily departures have Extra Legroom Economy or Premium Economy options.
You can download the full report at Routehappy.com. The site also offers fare searches with results ranked by “happiness score,” which takes seat size, airplane amenities, length of trip and flier ratings into account.
On top of decimating houses and deluging city streets, Hurricane Sandy temporarily upended what we travelers take for granted: the ability to hop in a car or plane and go. But while that “right” has been more or less restored for most, many New York and New Jersey residents are still reeling (yesterday’s nor’easter didn’t help matters). Thankfully, along with an outpouring of aid from individuals and the expected charitable heavyweights, a number of popular travel brands have jumped in to help, some leveraging their leisure offerings in creative ways.
Last week, non-legacy favorite JetBlue partnered with NYC food trucks to offer free meals and snacks to hard hit residents of Staten Island, the Rockaways and Hoboken. The airline says thousands of locals were offered bites from mobile purveyors of grilled cheese, pizza, Lebanese specialties and cupcakes. JetBlue is also matching all donations to the Red Cross up to $100,000, and touting frequent flier miles as a bonus incentive. Those who give can earn six TrueBlue points for every $1 they donate by November 30.
Hip “for rent by owner” site Airbnb has partnered with the city of New York in an effort to offer free housing for residents displaced by Sandy. Several hundred local hosts have offered up their couches and spare rooms. Airbnb uses a mutual verification process — owner and potential renter must meet virtually and the owner always has final approval. (Renters and rent-ees can be both be “reviewed” and Airbnb cautions never to rent unless you’re completely confident in the occupant.) Though no money is changing hands, hosts are still covered by Airbnb’s guarantee. For those who can afford to shell out a bit for their temporary digs, there’s also a list of “discounted for Sandy” spots.
American Airlines is using its Web space and social platforms to promote the efforts of the American Red Cross — and throwing in some bonus frequent flier miles for good measure. Through November 30, 2012, AAdvantage members can earn a one-time award of 250 AAdvantage bonus miles for a minimum $50 donation, or 500 AAdvantage bonus miles for a donation of $100 or more to the American Red Cross.
Have a favorite travel brand you think deserves kudos? Share it in the comments.
Today we bring you three stories from around the airline industry, including JetBlue’s toe-dip into presidential politics, a robot suitcase and a new approach to reducing airplane aisle gridlock.
If That Stupid [Candidate A/Candidate B] Wins…
I’m leaving the country on the next JetBlue flight. Even after Goodwill trucks pack up the last box of “Yes We Can (Again)”/”I Built This!” T-shirts on November 7, the losing side can take some solace. Nonpartisan airline JetBlue is giving away 2,012 flights to destinations outside the United States after the election. Entering is easy: Go to JetBlueElectionProtection.com and pick Obama or Romney. If your guy loses, you have a shot at becoming a temporary expat via one of JetBlue’s international routes, which include the Caribbean and Mexico. All of America wins.
About Time: Robot Luggage
Aussie air travel news site Terminal U is reporting on a new type of robot luggage that could someday hit an airport near you. An inventor has created a prototype of a hands-free suitcase, called “Hop,” which stalks its owner via signals from a cell phone’s Bluetooth. You move, Hop moves. You move, Hop doesn’t move? Hop alerts you by making your phone vibrate. (Hop moves, you move? The TSA bans Hop and you end up on the no-fly list.)
Check out this video of Hop in action:
About Time: Moving Airplane Seats
Reports the U.K.’s Daily Mail: U.S. company Molon Labe Designs claims that its “Sider Seat” — an aisle seat that can slide over and atop the middle seat — will save airlines two hours of extra flying time a day. Molon Labe says the movable seats would expand aisle width from 19 to 43 inches, allowing for whimsical twirling and quicker loading and unloading. The seats are not robots — a passenger or member of the flight crew must physically move them — and they do not recline. As one commenter on the Daily Mail site correctly pointed out, the approach to boarding would have to change in tandem with the furniture. What happens when the already beleaguered middle-seater finds he now has no seat?
IndependentTraveler.com has requested access to the airport bar napkin the idea was originally scribbled on.
So many of us spend our lives connected via the Internet. We earn our wages and pay our bills online. With whatever money is left, we shop online. We stay connected to family and friends. We read our news, our books and magazines on electronic devices. We share photos, ideas and snarky comics via social media.
You’d think travel would be the one time we go off the grid, but it’s usually not possible. Travel is often work-related, requiring the posting of content and the reading of emails. We may leave family behind who we have to check in on while we’re away. And a few of us — not naming any names — are addicted to electronics. We panic when there’s no Wi-Fi available. And we don’t like to pay for it.
Yes, Virgin America offered free in-flight Wi-Fi last holiday season, and perhaps will again. And there have been a few promotions where Wi-Fi was offered free or discounted, but for the most part, we pay. When Internet service is provided by Gogo, as with AirTran, Alaska, American, Delta, United and Virgin America, it costs $4.94 to $19.95 for mobile devices (smartphones, tables and e-readers) and $11 to $49 for computer devices (laptops and netbooks). JetBlue and Southwest each have their own Internet service. Southwest’s is not yet widely available, but its free portal contains content such as a flight tracker, shopping and games, all at no charge. Internet access beyond that is $5 all day, per device.
Paying for Wi-Fi annoys us , even if it’s only $5. We have hotspot entitlement syndrome. And we’re not alone. When we asked on Facebook if you’d use Wi-Fi if it was offered in air for free, few of you would take a pass.
Hilary Huffman Sommer said, “I would definitely use it, especially when traveling for work or when work intrudes on my leisure travel.”
Gregory Ellis also would log on to work. “Nothing else to do while in those busses with wings,” he wrote.
“Absolutely,” wrote Michele Cherry. She admitted to the amount of time she can kill on Facebook and that she can’t sleep on airplanes. And she already pays for Wi-Fi on international flights or longer domestic ones.