Earlier this year, JetBlue introduced a new series of Flight Etiquette videos that gently mock the egregious behavior of some air travelers — like the person who falls asleep and drools on your shoulder. Or the guy who brings a foul-smelling lunch that stinks up the whole cabin. Or the woman who shares her entire life story over the course of a three-hour flight.
The latest installment of the series addresses the people often called “gate lice” — folks who are so desperate to get on the plane that they crowd around the gate well before their own boarding zone is called. The video made me laugh out loud a few times:
While it’s easy to make fun of these overly aggressive travelers, it’s also worth asking whether this is something the airlines have brought upon themselves. Many fliers are eager to board as early as possible because they know there’s not enough overhead bin space for everyone’s carry-ons, especially now that so many of us are trying to avoid paying extra to check a bag. The fact that JetBlue recently added fees for the first checked bag will probably only make the airline’s gate lice problem worse, not better — no matter how many funny videos it puts out.
We first got wind of the impending bad news last year, and now it’s come to pass: JetBlue will no longer include one free checked bag with the cost of all its flights.
The discount carrier has rolled out a new fare structure, effective today, that offers varying baggage and other fees depending on how much you pay for your flight. If you book the cheapest available fare category, known as Blue, you’ll have to pay $20 or $25 for your first checked bag on most itineraries (it varies based on where you pay it — Web check-in, kiosk or airport counter). The second bag costs $35 in this fare category.
If you pay a little more for the Blue Plus fare, you’ll get one checked bag free, with the second costing $35. If you want to bring two complimentary checked bags, you’ll have to pony up for either the Blue Flex or Mint fare. (The latter is only available on cross-country flights.)
You can still get a free checked bag in any fare category if you’re headed to one of the following destinations: Santo Domingo, Santiago, Port-au-Prince, Port of Spain, Kingston, Cartagena, Medellin, Bogota, Lima or Mexico City.
Other differences between the fare categories include cancellation and change fees, which are highest for Blue passengers, a little lower for Blue Plus and free for Blue Flex. The full fare chart is below (click to see a larger version):
We did a few test searches to check out the fare differences between categories. On a flight between New York and Chicago, the Blue Plus fare was $15 more in each direction than the Blue fare, while the Blue Flex fare was $100 more each way than the cheapest option. That means it would actually be cheaper to book the Blue Plus fare than to buy the Blue fare and check a single bag.
When we changed the itinerary to San Diego – Fort Lauderdale, however, that wasn’t the case; the difference was $30 – $31 each way between Blue and Blue Plus and $100 each way between Blue and Blue Flex.
Every once in a while, it’s nice to be reminded that the airlines aren’t all unfeeling, bean-counting, baggage fee-charging corporations, but that they have a human side as well. This time the reminder comes courtesy of JetBlue, which recently launched a campaign called Flying It Forward, in which the carrier has been giving away free flights to passengers with inspiring stories.
JetBlue’s latest giveaway sent a passenger named Johannes from Medellin, Colombia, where he was working to fight poverty, back home to Washington D.C. to reunite with his wife over Valentine’s Day. (They’ve been living separately for two years.) Before that, a man named Jon flew for free from Portland to Medellin on a mission to spread his love of cycling with kids in the local community. In a nice touch, each flier helps select the next recipient of the free flight.
The following video offers a moving overview of the first four trips in the campaign:
While this is clearly a sophisticated PR and social media campaign, it’s impossible not to feel a little inspired — especially as you look over the photos and videos from each passenger’s journey.
Next up? The ticket is on its way to West Palm Beach and will be departing from there for its next trip. If you want to be considered as a recipient, tweet @JetBlue with your story and the hashtag #FlyingItForward.
The next time you’re hitting 35,000 feet in altitude aboard a JetBlue or Virgin America airplane, you might want to pull out a spiral notebook and start taking notes. That’s because in addition to the usual assortment of also-on-DVD Hollywood blockbusters, these airlines are serving up some educational entertainment options to fliers who crave a little mental stimulation with their bag of pretzels.
JetBlue started the trend in December when it began offering 10 recorded college lectures to passengers. Using their own mobile devices, fliers can audit an introductory marketing class from the University of Pennsylvania’s Wharton School or learn about the dynamics of infectious diseases from Penn State University. Music lovers can sit in on an introduction to guitar class from the Berklee School of Music, while astronomy nerds can geek out on the science and technology behind astronomical discoveries from the University of Edinburgh.
The airline also is providing access to a few practical, how-to courses as well, with video classes on how to cook vegetables, brine meats and read nutrition labels.
This month, Virgin America followed JetBlue’s lead when it began offering “Great Courses” audio and video. The selection of recorded lectures from well-known professors include excerpts from “The Inexplicable Universe: Unsolved Mysteries,” “The Secret Life of Words: English Words and Their Origins,” “The Skeptic’s Guide to American History,” “Being Human: Life Lessons from the Frontiers of Science” and many others.
Ever sat next to a chatterbox, a space hog or another undesirable seatmate on a plane? One airline feels your pain — and it’s taking a light-hearted look at the issue with a new series of videos called Flight Etiquette.
JetBlue has released two short, humorous videos on its YouTube channel, with more to come. The first one features the world’s most obnoxious napper. Take a look:
In an interview with Skift, a brand analyst from JetBlue explains the sentiment behind the videos: “Flight Etiquette is not only entertaining and humorous, it also says to our customers that we get you. We understand that on a plane, you’re sometimes forced to rub elbows — literally — with people you don’t know, and a little etiquette goes a long way. We’ve all been there.”
The second video shifts its focus from inconsiderate seatmates to the eternal dilemma of being stuck in the window seat when you have to use the bathroom. Watch and squirm:
Things in the United States are generally bigger than in the rest of the world. Cars are bigger, meal portions larger; in general, everything is supersized. Except when it comes to airplane legroom.
Anyone who has recently flown in economy on a U.S.-based airline is painfully aware of the lack of space between one seat and the next — both next to you as well as in front of you. At just 5′ 2″ I often feel cramped and squished into my seat. Putting my bag underneath the seat in front of me makes it even worse, robbing me of what little room I have to stretch my legs.
This lack of space is pervasive on U.S.-based airlines. So when CN Traveler published an article called “Which Airline Has the Most Legroom? A Complete Guide” my attention was piqued. Could I discover which of the major airlines I use have the most legroom? Even if it meant driving the extra hour to JFK airport rather than Newark, I’d do it for an extra inch of space!
The bad news: Unless I’m prepared to move to Canada, I’m just going to have to get used to less legroom. Air Canada offers the largest pitch (the distance from the headrest of one seat to the headrest behind it) range of all the airlines, coming in at 29 to35 inches. JetBlue is actually better; even though the maximum amount of legroom you’ll find on a JetBlue plane is slightly smaller (34 inches), the minimum amount of legroom is 32 inches. Unfortunately, JetBlue only flies to a small percentage of the destinations I typically fly to.
The good news is that United (my Newark-based airline) and Delta rank third in terms of seat pitch. Both provide anywhere from 31 to 33 inches of legroom. American and US Airways planes provide slightly less at 31 to 32 inches of legroom.
The disparity was apparent to me even in “upgraded” seats on two recent flights: one a transpacific flight to Tokyo in a United Economy Plus seat and the second a transatlantic flight to the U.K. in an American Airlines Cabin Extra seat. I don’t have the actual measurements, but I can assure you the difference was clearly felt.
Air Canada and JetBlue also can provide the most seat width, though some Air Canada planes actually offer the narrowest seats, as well. Seats on United, Delta, American and US Airways are all the same width, but are also beat out by AirTran, Hawaiian and Allegiant.
At the opposite end of the spectrum, predictably, Spirit Airlines is the stingiest when it comes to legroom. But more surprising, Southwest planes are narrowest.
For now, I can only hope United keeps its seats the way they are. That way, I know I’m close to getting the most legroom available in the U.S. (with Delta), even if it’s only an extra inch. And when the opportunity arises, JetBlue here I come.
How important is legroom to you? Would you drive to an airport further away if it meant getting a bigger seat?
By next year, there may only be one airline in the U.S. that lets fliers check a bag for free.
While both JetBlue and Southwest currently allow travelers to bring aboard a complimentary checked bag (Southwest even lets you have two!), Bloomberg reports that JetBlue is looking into overhauling its ticket pricing structure, which will likely lead to a few extra fees for those who pay the cheapest possible fare.
According to Bloomberg, the airline plans to create multiple fare classes, some of which would include a free bag and/or other services. Fliers could pay a higher rate for a more inclusive fare, or pony up for their checked bag if they elect the cheapest available fare. The changes are expected to take effect within the first six months of 2015.
This sort of bundling isn’t new. Frontier Airlines and Air Canada are among the carriers that currently offer multiple fare options when booking. Frontier’s Classic Plus fares are fully refundable and include a free checked bag, extra legroom and a beverage, while its bare-bones Economy fares are cheaper and include none of the above. Air Canada offers Tango, Flex and Latitude fares, each of which comes with different benefits (or lack thereof) such as waived change fees, priority check-in and standby privileges. (Worth noting: In all three of Air Canada’s fare classes you’ll have to pay for checked bags.)
Naturally, JetBlue’s proposed changes are all about money; Bloomberg reports that the airline’s profits trail those of its competitors. I know airlines aren’t charities and they need to make a buck, but it’s still a bummer for those of us who appreciate companies that don’t try to nickel and dime us.
Will you still fly JetBlue if these changes go into effect?
If price is no longer the differentiator between legacy airlines like Delta, United and American Airlines and so-called discount carriers like JetBlue and Southwest, what is?
I say it’s the way they treat their customers.
The legacy carriers, who used to be all about providing the best customer experience, now seem to look at their passengers simply as cash cows. On the other hand, the “discount” lines, excepting small carriers like Spirit and Allegiant, are dedicated to the idea that a good customer experience with amenities included in the airfare is the path to success.
Case in point: a recent Forbes article argues that overhead bin space will be the next formerly-included amenity to be unbundled from the airfare.
And while it seems inconceivable that the major carriers would follow suit, some experts argue overhead been space has already being monetized via the sale of priority boarding passes, which passengers on legacy airlines buy almost exclusively in order to gain access to overhead bins first.
A New York Times article, cited by Forbes, quotes Jay Sorenson, president of airline consulting firm IdeaWorksCompany, who said revenue for early boarding is increasing; he predicts airlines will implement more such fees.
On the other end of the spectrum, JetBlue is making flying easier — and possibly less expensive — for its customers with a new frequent flier program called Family Pooling.
The program enables families of up to two adults and five children to combine their TrueBlue frequent flier points together to make it easier to earn enough points for a free flight. Even better, the two adults don’t actually need to be related; two friends can pool their miles, then split the cost of a second ticket. And the airline is doing this without having to charge extra for bags, either checked (first checked only) or carry-on!
How ironic that the airlines that used to have to separate themselves from the pack through low fares now only have to go back to the good old days of treating passengers like valued customers rather than piggy banks on two feet.
For every long-legged traveler who’s sick of being pretzeled into increasingly small airplane seats, a new study offers insight into how to land yourself a few precious extra inches of legroom.
Routehappy.com surveyed U.S. airlines in search of “Roomier” seats — those with at least 32 inches of seat pitch — that travelers could find in regular economy class without having to pay extra. The carrier on which you’re most likely to find these is Southwest Airlines, which offers nearly 1,000 domestic flights a day with Roomier seats (this reflects 31 percent of all Southwest flights). Alaska Airlines came in second with 752 flights, or 96 percent of its daily offerings.
While those airlines win out due to the sheer number of flights they offer, it’s worth noting that a couple of smaller airlines, JetBlue and Virgin America, offer at least 32 inches of seat pitch on 100 percent of their planes. JetBlue’s A320 planes have a generous 34 inches of seat pitch, and they’re wider than average to boot. Virgin America’s seats are also wider than most, offer 32 inches of seat pitch, and have both Wi-Fi and power outlets — a combination that you won’t find fleetwide on any other airline, according to Routehappy.
In all, you can find more spacious seats for free on 13 percent of domestic flights.
If you’re willing to pay extra for more space, you have plenty of options. Routehappy reports that of the 22,000 domestic flights that take off each day in the U.S., 9,000 of them have more spacious economy-class seats available for purchase. (Delta and United have the most, followed by American and JetBlue.) On international flights, 47 percent of the 1,800 daily departures have Extra Legroom Economy or Premium Economy options.
You can download the full report at Routehappy.com. The site also offers fare searches with results ranked by “happiness score,” which takes seat size, airplane amenities, length of trip and flier ratings into account.
On top of decimating houses and deluging city streets, Hurricane Sandy temporarily upended what we travelers take for granted: the ability to hop in a car or plane and go. But while that “right” has been more or less restored for most, many New York and New Jersey residents are still reeling (yesterday’s nor’easter didn’t help matters). Thankfully, along with an outpouring of aid from individuals and the expected charitable heavyweights, a number of popular travel brands have jumped in to help, some leveraging their leisure offerings in creative ways.
Last week, non-legacy favorite JetBlue partnered with NYC food trucks to offer free meals and snacks to hard hit residents of Staten Island, the Rockaways and Hoboken. The airline says thousands of locals were offered bites from mobile purveyors of grilled cheese, pizza, Lebanese specialties and cupcakes. JetBlue is also matching all donations to the Red Cross up to $100,000, and touting frequent flier miles as a bonus incentive. Those who give can earn six TrueBlue points for every $1 they donate by November 30.
Hip “for rent by owner” site Airbnb has partnered with the city of New York in an effort to offer free housing for residents displaced by Sandy. Several hundred local hosts have offered up their couches and spare rooms. Airbnb uses a mutual verification process — owner and potential renter must meet virtually and the owner always has final approval. (Renters and rent-ees can be both be “reviewed” and Airbnb cautions never to rent unless you’re completely confident in the occupant.) Though no money is changing hands, hosts are still covered by Airbnb’s guarantee. For those who can afford to shell out a bit for their temporary digs, there’s also a list of “discounted for Sandy” spots.
American Airlines is using its Web space and social platforms to promote the efforts of the American Red Cross — and throwing in some bonus frequent flier miles for good measure. Through November 30, 2012, AAdvantage members can earn a one-time award of 250 AAdvantage bonus miles for a minimum $50 donation, or 500 AAdvantage bonus miles for a donation of $100 or more to the American Red Cross.
Have a favorite travel brand you think deserves kudos? Share it in the comments.