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Some branding partnerships are questionable — Justin Bieber and perfume, Taco Bell and Doritos — but Pantone’s decision to create a hotel in Brussels just makes sense. Pantone, considered a leading authority on color, built its Belgian hotel in 2010 and as we read up in this post on Fast Company magazine’s website, the rooms are, well, colorful.

pantone room


The Pantone Hotel was designed by architect Olivier Hannaert and decorated by interior designer Michel Penneman. The design is minimalist, but the touches of color extend from a curated photo series for each of the 59 rooms by Belgian photographer Victor Levy to coffee cups, bicycles, even the toilet paper. Stretches of hallway may be tangerine, and here, accent blankets are always intentional.

pantone hotel


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toilet paper at Pantone hotel


Part of a larger concept for the company known as Pantone Universe, the hotel is just part of the color swatch experts’ takeover of all things under the rainbow. A color of the year has been selected annually since 2000, and in a partnership with Sephora, a makeup line is created to play up the shade of the year. (You only have one more month to bathe in radiant orchid, or Pantone color 18-3224, before 2015 washes it away.) Online, the number of Pantone-related products colors the spectrum — if you need to brighten your day, visit their website. We’re not sure if the concept will ever become a chain, but if you’re in Brussels and want to experiment with how color might change your mood, the Pantone Hotel has a very specific number and letter for that.

6 More Sweet Hotels in Brussels

breakfast at Pantone hotel


Inspired by Pantone’s imaginative entry into hospitality, which other brands or products would you like to see with overnight accommodations? I think an [insert your favorite brand of coffee here] hotel would allow guests to at least be caffeinated, if not well rested. Share your ideas in the comments.

– written by Brittany Chrusciel

Every Monday, we’ll post the answer to the previous week’s Photo Friday quiz. Play along with future photo guessing games by subscribing to our blog (top right).



The correct answer to last Friday’s photo guessing game is Brussels, Belgium! The statue pictured here is the Manneken Pis, one of the city’s most beloved landmarks. The 22-inch bronze statue of a boy peeing into a fountain dates back to the 17th century, and is regularly decked out by locals in a variety of costumes made just for him (he’s dressed up as Santa Claus and Elvis Presley, among others). Learn more about the statue and the city of Brussels in Brussels Essentials.

Check back this Friday for another photo guessing game!

– written by Sarah Schlichter