Today we bring you three stories from around the airline industry, including a viral image of a flight attendant flipping the bird, the possible end of airline fees and an attempt to make airline loyalty programs “sustainable.”
Middle Seat, Middle Finger
The image, taken from a flight attendant’s rear cabin point of view, shows an outstretched arm with a certain finger aimed skyward. The sentiment is directed towards the fliers. Now Tatiana Kozlenko, an Aeroflot flight attendant said to have posted the pic on her Vkontakte page (Vkontakte is a social network in Russia), has been deplaned from the company. Russia-based news and TV outfit RT.com reports that the pic was posted back in October 2011 and had been languishing in relative obscurity until a popular Russian blogger reposted it on Twitter.
Kozlenko says it’s 1) not her in the photo, 2) not an Aeroflot plane and 3) not something she posted herself (she says she just tagged herself to it). Regardless, the airline has still laid down the long finger of the law. Aeroflot tweeted Monday morning that the firing was justified: “The fact of posting a photo shows Tatiana’s attitude towards passengers and her duties. She acknowledged her fault when she spoke to the leadership of the company.”
Airlines Running out of Fee Ideas?
Around the globe, airlines charged an estimate $36 billion in ancillary fees in 2012. But on Time.com, Brad Tuttle ponders whether a la carte pricing may have reached maximum altitude. Simply put, there’s almost nothing left to charge fliers for. What gave him that idea? The CEO of Spirit Airlines, the undisputed czar of deconstruction, recently told American Media Public Marketplace that the wellspring of added-fee innovations is starting to run dry. We’re not convinced. (Still left on the docket are a fee to talk to a human, fines for in-flight flatulence and an up-charge for armrest dominion.)
In the end, Tuttle doesn’t buy it either. He argues that any dearth of new ideas would be outweighed by ascending fees for baggage, onboard meals and the like.
Loyalty Pays Less
Veteran travel writer Chris Elliott reports that Delta is the first legacy airline to bind the value of its frequent-flier program not only to the number of miles passengers fly but also to the amount they spend. From January 1, 2014, loyalists will reach new echelons through a combination of miles or segments flown and annual spending on Delta flights. The key downside, among others: Snagging a great deal will help you less in the loyalty program game.
Naturally, Delta’s new program will help the airline’s bottom line. In the airline’s mind, too many undeserving fliers were benefiting. For Elliott, “As painful as these changes are, they make sense.” JetBlue, Southwest and Virgin America already have programs that reward fliers based on how much they spend, he says. “Air travelers tempted to give their loyalty to an airline like Delta now won’t cling to an empty promise that they can reach elite status any other way than by spending their way there. Some will refuse to participate and will instead purchase a ticket that makes sense for them, and not for their loyalty program.”
— written by Dan Askin