Remember being a kid and wearing those mood rings that changed color based on how you were feeling? British Airways is taking that concept to the next level with its new “happiness blanket,” which uses neurosensors and fiber optics to read and display a wearer’s mood.
CNN reports that the blanket, which is currently being tested in first class on select flights, turns blue when the wearer is relaxed and red if the wearer is tense. You can see it in action below:
Why does an airline need to know your mood? Per CNN, British Airways hopes that keeping track of fliers’ emotional states can help the airline optimize different aspects of the in-flight experience such as the brightness of the cabin lighting and the timing of meals. A laudable goal, but I’d argue that these aspects of a flight are the least of the airlines’ customer service issues these days. What about adding more legroom, cutting baggage fees or letting us change our tickets without paying a fortune?
Personally, I’m glad this is just a test for data collection; I’d rather not have my emotional state on display for all my fellow passengers to see. Here’s hoping that one of these days an airline comes out with a magical blanket that actually brings happiness instead of just measuring it — that would be something we could all smile about.
— written by Sarah Schlichter