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airlines behaving badlyThis post is part of our “Airlines Behaving Badly” series, which chronicles the oft-wicked ways of the air travel industry.

Regional carrier Frontier Airlines plans to lower its fares by adding a slew of new charges for things that used to come standard for economy-class passengers — like carry-on bags.

In a statement, the airline refers to the change as “unbundling” and says it’s “enabling customers to choose and pay for only the products they want to truly customize their flight.”

Gee, thanks for the favor.

Not only has the line compressed its former fare structure into just two types — Economy and Classic Plus — it has also introduced a discount club called Discount Den, which will allow passengers to access special savings (for a fee, of course — which has yet to be revealed).

“You can choose an all-in fare by purchasing Classic Plus, or only pay for what items matter to you with our Economy tickets,” the airline’s Facebook page optimistically chirps. “When you purchase our Economy fare, you start with our lowest fares and then add on the items that you want such as carry-on bags, advanced seat assignments, and onboard beverages.”

Many customers aren’t buying that argument, though: “Haha! I just read your email – $25 for a carry-on?” says Andrea Lee on Facebook. “$3 starting price for the ability to choose a seat to sit in? I had to check out your Facebook page to see if this was a joke….”

“Are the ‘new low fares’ not loaded yet?” asks Christine Malinconico Rhodes. “I am not seeing any competitive fares for the places I go!”

“#neveragain,” adds Jayson Vonfreizer.

How to Hack Your Way to a Cheaper Airfare

In its FAQs about the changes, which went into effect on April 28, Frontier boasts that the unbundling has decreased Economy base fares by more than 10 percent. Although Frontier answered some of our other questions, its reps still won’t say what the percentage increase in Economy fares will be if passengers choose to add all of the amenities that are now a la carte.

If you want to bring a carry-on bag, you’ll be shelling out anywhere from $20 to $50 for the privilege, depending on when you make the payment. (It’s cheapest if you pay when you book, most expensive if you pay at the gate.) Oh, and in case you were wondering, you’ll still have to pony up for checked bags too, but you’ll pay less for a checked bag than a carry-on. Frontier spokesperson Kate O’Malley says fewer carry-ons equal a more streamlined boarding process.

Don’t worry, though. You won’t have to pay anything extra for toting a purse, backpack or laptop bag. What a deal!

Those of us who prefer to be treated like people, rather than cattle, can always purchase the more expensive Classic Plus fares, which are fully refundable and include one checked bag, one carry-on bag, pre-assigned seating and extra legroom. In the few sample fares we scoped out between a handful of randomly chosen destinations, we saw differences of nearly $200 roundtrip between some Economy and Classic Plus fares. Oof.

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Allegiant and Spirit Airlines pulled something similar not too long ago, and we’ve still got a bitter taste in our mouths. The only question remains: Which airline will be next?

– written by Ashley Kosciolek

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