The travel industry doesn’t tend to win many kudos for its customer service (see our Airlines Behaving Badly series for evidence), but one airline is hoping to change that through the introduction of cutting-edge technology.
Virgin Atlantic announced yesterday that staff members in its Upper Class Wing at London‘s Heathrow Airport will be using Google Glass — a wearable mini-computer that’s not yet broadly available to the public — to check in passengers and perform other personalized customer service tasks. This includes things like giving flight status updates, translating information in foreign languages and providing a weather forecast for the passenger’s destination.
For now, Virgin Atlantic’s economy-class passengers are out of luck; the pilot test of this program affects only those in the Upper Class cabin. The test will go on for six weeks, with the possibility of expansion in the future. Eventually the technology could also be used to identify passengers’ inflight preferences (such as special dietary needs or preferred drinks).
Would you find it appealing to be greeted with such personalized service at the airport? Let us know in the comments below.
— written by Sarah Schlichter