Imagine this: you’ve planned a fun (or, depending on your circumstances, maybe not so fun) trip, and you’re at the airport, packed and ready to go. Then the vacation fairy comes along and offers to voluntarily throw a wrench in your itinerary. Would you take her up on it?
The idea comes from Heineken’s new ad campaign. It doesn’t involve a fairy, but, rather, four guys who are randomly plunked down in remote locations, and their adventures documented. As part of the promotion, reports AdWeek, Heineken’s marketing agency set up a game of “Departure Roulette” at New York’s JFK airport last week, asking travelers to forgo their scheduled plans on a whim by pushing a big red button to determine a new, more exotic destination (with hotels and spending money provided by Heineken).
I have to admit that I’m a planner, and one of my worst fears is being stuck someplace foreign without knowing precisely when I’ll arrive home (or, in this case, at my original destination). I don’t like disruptions to my itineraries, and, since not all destinations appeal to me, I’m not sure I’d take the risk (lest I end up like one fellow, whose planned trip to Vienna to visit his grandparents rerouted him to Cyprus instead).
Regardless of whether or not you like Heineken, it’s a crazy — but fun — idea. And it brings us to the question of the day: Would you switch (or have you already switched) your plans at the last minute in hopes of more exciting travel? What would be your ideal far-flung destination? Share your comments below.
– written by Ashley Kosciolek