On top of decimating houses and deluging city streets, Hurricane Sandy temporarily upended what we travelers take for granted: the ability to hop in a car or plane and go. But while that “right” has been more or less restored for most, many New York and New Jersey residents are still reeling (yesterday’s nor’easter didn’t help matters). Thankfully, along with an outpouring of aid from individuals and the expected charitable heavyweights, a number of popular travel brands have jumped in to help, some leveraging their leisure offerings in creative ways.
Last week, non-legacy favorite JetBlue partnered with NYC food trucks to offer free meals and snacks to hard hit residents of Staten Island, the Rockaways and Hoboken. The airline says thousands of locals were offered bites from mobile purveyors of grilled cheese, pizza, Lebanese specialties and cupcakes. JetBlue is also matching all donations to the Red Cross up to $100,000, and touting frequent flier miles as a bonus incentive. Those who give can earn six TrueBlue points for every $1 they donate by November 30.
Hip “for rent by owner” site Airbnb has partnered with the city of New York in an effort to offer free housing for residents displaced by Sandy. Several hundred local hosts have offered up their couches and spare rooms. Airbnb uses a mutual verification process — owner and potential renter must meet virtually and the owner always has final approval. (Renters and rent-ees can be both be “reviewed” and Airbnb cautions never to rent unless you’re completely confident in the occupant.) Though no money is changing hands, hosts are still covered by Airbnb’s guarantee. For those who can afford to shell out a bit for their temporary digs, there’s also a list of “discounted for Sandy” spots.
American Airlines is using its Web space and social platforms to promote the efforts of the American Red Cross — and throwing in some bonus frequent flier miles for good measure. Through November 30, 2012, AAdvantage members can earn a one-time award of 250 AAdvantage bonus miles for a minimum $50 donation, or 500 AAdvantage bonus miles for a donation of $100 or more to the American Red Cross.
Have a favorite travel brand you think deserves kudos? Share it in the comments.
— written by Dan Askin