Typically, we aim to showcase travel deals that save you money — like this half-price cruise to the Western Mediterranean. But a few deals for hostel dorm beds during the 2012 London Olympics (July 27 to August 12) were so frightening that we had to share.
Sites like Expedia and Hotels.com have policies dictating that you can’t book rooms more than 11 months out, which means they’re only now allowing reservations coinciding with the Olympics.
Here’s what we found: A 28-bed all-male dorm room at Palmers Lodge Hostel (just south of Hampstead Heath) is on sale for $157.50 per person, per night on Hotels.com — that’s about $4,400 per night for the whole room. (The rate includes 28 breakfasts.) That said, whichever bed you book in the hotel, be it in an ensuite double or an eight-person female-only room, the per-person price remains the same. (Hint: Palmers’ direct booking prices are significantly cheaper than those posted by Hotels.com.)
Want to stay at Hostel 639, a spot near Notting Hill, during similar dates? On Hotels.com, the per-person price for a night at Hostel 639 is equal to rates for a dorm at Palmers — but Hostel’s rates are two times what Palmers offers for a basic double with shared bathroom. That’s more than $500 per night for two travelers. Reserve a quad room today and you’ll pay $1,000 per night. Booking sites, including Hotels.com and Venere.com, have rates starting at less than $20 (includes taxes) for stays at the same properties this September.
These price hikes should come as no surprise, since news outlets have been reporting on soaring rates during the Olympics in London for some time. But perhaps we can be optimistic that the hoteliers are being, well, optimistic. Tom Jenkins, chief executive of the European Tour Operators Association (ETOA), told the Telegraph, “In Athens [host city of the 2004 Olympics], around 15,000 hotel rooms were sold. London has 125,000 rooms to sell. Such optimistic pricing in the face of such disparity is extremely brave.”
David Tarsh, another spokesman for the ETOA, has been widely quoted as saying visitors to London during the Olympics should wait until early next year before booking accommodations; Tarsh has predicted that hotels with unsold rooms will be forced to reduce their prices by that time.
Have you ever stumbled upon a hotel deal that was too bad to be true? Share it in the comments.
— written by Dan Askin