Delta Air Lines evidently doesn’t want you to know about a certain travel jacket that transforms passengers into walking carry-on bags. The airline refused to print an ad featuring the 24-pocket fleece jacket by SCOTTEVEST/SeV Travel Clothing, which had been submitted for Delta’s in-flight magazine, Sky.
The ad, pictured here, shows an X-ray view of a travel jacket that has various items — passport, iPad, iPod, pen — stuffed into a multitude of pockets. Note the headline: “The Most Stylish Way to Beat the System, SCOTTEVEST Travel Clothing Has Specialized Pockets to Help You Stay Organized & Avoid Extra Baggage Fees.”
According to SCOTTEVEST C.E.O. and founder Scott Jordan, who’s been posting video commentary on this issue on his YouTube channel, Delta claims to have rejected the ad for two reasons. First, the “How to Beat the System” headline coupled with the image of an X-ray jacket implies that the “system” travelers are beating is the airport security system. Second, Jordan says the airline deemed the ad misleading because the jacket doesn’t actually help anyone save money on baggage fees, as each Delta passenger is entitled to one free carry-on bag.
Scott Jordan begs to differ. He argues that passengers can pack in their travel jackets what they would have otherwise stowed in checked bags, consequently saving them an extra piece of luggage in some cases. And, of course, this jacket is not designed to thwart airport security, says Jordan. Check out his response:
According to Tnooz, a Delta spokesperson released this statement: “Our discrepancy with this particular vendor was strictly based on creative standards. Delta and MSP Communications, publishers of SKY magazine, reserve the right to decline advertisements which do not appropriately represent Delta Air Lines or the travel industry.”
Whether or not Delta truly rejected the ad because of “creative standards,” the airline has gotten caught up in a blaze of bad publicity, fueled — in part — by Jordan’s clever promotional tactics. (SCOTTEVEST is the same company that paid for travel writer Rolf Potts to trek around the world with no bags and just an 18-pocket jacket, as we previously reported in our blog).
Ultimately, Scott Jordan — just like Delta — is making money from this modern epidemic of airline baggage fees. If we didn’t have to pay 50 bucks to check a bag, we probably wouldn’t need a 24-pocket travel jacket that sells for $140. Is Scott Jordan looking out for the little guy, or is he simply a shrewd C.E.O. taking advantage of public opinion to sell his product?
–written by Caroline Costello