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delta facebook Now travelers can book a flight on the same social networking site where they update their status, connect with friends and post photos of their pets’ silly antics.

As of Thursday, Delta is the first airline to allow passengers to book flights directly on Facebook. Fliers can purchase tickets through Delta Ticket Window, a tab on Delta’s Facebook page, without clicking away from the popular social networking site.

In a press release posted on the Delta Web site, the airline boasts, “Delta’s Ticket Window allows any of Facebook’s 500 million users to complete a full travel booking using a dedicated ‘tab’ at facebook.com/delta without navigating to delta.com.”

While I’m certainly impressed by Delta’s trendiness and technical prowess, I must admit I’m a bit underwhelmed by this new development — and it looks like I’m not the only one. Facebook user Scott Hilton commented on Delta’s Facebook page, “Cool, now [I] can book a flight that won’t get in on time from here!”

Of course, Delta is arguably no less reliable than any other airline. But does the option to book flights on Facebook really improve our overall air travel experience? When fliers have to put up with an overkill of inconveniences from sky-high baggage fees to shoddy customer service, and flight attendants are pulling the emergency chute and jumping off planes, just how significant is the ability to buy a flight without navigating away from Facebook? Tell us what you think!

2 Responses to “Booking Flights on Facebook: Innovative or Irrelevant?”

  1. soliteyah says:

    Hmm. I can’t imagine that many people are in flight booking mode when they’re using a site like Facebook — they’re there to chat with friends and, I don’t know, play Farmville! Doesn’t seem particularly useful to me. But I guess it was only a matter of time before someone came up with this, and the other airlines will follow…

  2. US benches says:

    Hmm. I can’t imagine that many people are in flight booking mode when they’re using a site like Facebook — they’re there to chat with friends and, I don’t know, play Farmville! Doesn’t seem particularly useful to me. But I guess it was only a matter of time before someone came up with this, and the other airlines will follow…

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