Advertising Programs & Rates
Advertising on The Independent Traveler works! Our range of programs help maximize your marketing dollars and meet your goals. We want to help your business grow!

Advertising Contact
Sharon Fisher
Sales Director
Phone: 843-342-2025
Fax: 843-342-2053


Ad Unit Rotation on The Independent Traveler
  • Rotate creative units including skyscrapers, half skyscrapers and leader boards throughout the Independent Traveler site
Creative Unit Size Net CPM
Half Skyscraper
Skyscraper
Leader Boards
120 x 240
120 x 600
728 x 90
$15
$15
$15

Format
JPEG, GIF, Rich Media

File Size
80K Max

Creative units and URL linking instructions must be received 3 business days prior to start date.

All advertising on Independent Traveler is served using Doubleclick. Third party ad serving is accepted.

Category Sponsorship
  • Fixed creative unit placement on a targeted area of content on The Independent Traveler site
  • Cost: Pricing on a program-by-program basis
E-Letter Sponsorship
  • Target 70,000 subscribers via the Independent Traveler newsletter, which drops once per week
  • Creative: Title, 5 lines of text, 60 characters max per line, linking URL
  • Cost: $1,000
  • Sample Newsletter
Independent Traveler HTML Stand Alone Email Blast
  • Target 70,000 Independent Traveler E-Letter subscribers with stand alone email, solely and specifically for your brand
  • Cost: $3,000
Content Licensing
  • The following Independent Traveler areas of content are available for license:
Traveler's Resource Center
  • A comprehensive collection of expert travel tips, from airfare bargain strategies to car rental tips to the newest travel gadgets, plus all the latest news from the travel industry
  • Monthly Cost: $4,000
Features Package
  • Create your own package and select 25 Independent Traveler features for your site
  • Monthly Cost: $2,500
Content Delivery
  • Allows for seamless integration into your existing infrastructure
  • Content can be delivered…
    • in a tab delimited format
    • via a customized area for manual feed; easy to use Web URL providing access to content
  • Timing of delivery based on client needs
    • real time
    • daily
    • weekly
    • monthly
  • Dedicated support from Independent Traveler technical team
Market Research
  • The Independent Traveler can conduct market research via online polls and questionnaires throughout the site, gathering and analyzing responses for insightful information, as well as email addresses for future marketing efforts
  • Cost: Pricing on a program-by-program basis
Sweepstakes Marketing
  • Gather email addresses for future marketing efforts via an online contest on the Independent Traveler site for one month, with home page placement
  • Cost: $5,000
Special Programs
  • The Independent Traveler welcomes creative concepts for online and offline programs, partnerships and sponsorships
Affiliate Partnerships
  • Affiliate partnerships will be evaluated for merit and revenue generating opportunities. For more information on affiliate partnerships, please contact Becki Brown.
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