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Primary Audience: |
Baby boomers with high income; research and plan their own trips |
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Age: |
47% 36-55
33% 56+
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Income: |
56% $60,000+
40% $75,000+
25% $100,000+
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Gender: |
63% Female
37% Male
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Education: |
58% College Grad
19% Post Grad
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Monthly Page Views: |
One Million+
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Monthly Unique Visitors: |
375,000 |
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E-Letter Subscribers: |
70,000 |
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87% Have Purchased Travel Online |
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64% Travel for Pleasure 2+ Times a Year |
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63% Booking Travel in Next 6 Months |
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74% Travel Internationally |
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